Shandong Hengfa Debuts at the 136th Canton Fair, Innovative Products Unlock New Global Market Opportunities

Recently, the 136th China Import and Export Fair (commonly known as the "Canton Fair") concluded successfully in Guangzhou. As a representative enterprise of the Liaocheng delegation, Shandong Hengfa Sanitary Products Co., Ltd. (hereinafter referred to as "Shandong Hengfa") showcased its diverse and innovative products at the green special booth 210A947 in the Pharmaceutical, Healthcare Products and Medical Devices Exhibition Area. Relying on its independent R&D capabilities, outstanding product quality and rich product matrix, the company attracted great attention from buyers from Europe, America, Japan, South Korea, Southeast Asia and other countries and regions. On-site intentional orders totaled over 8 million US dollars, once again demonstrating the international competitiveness of "Made in Shandong".

With the theme of "Innovative Care · Healthy Global", Shandong Hengfa carefully set up a green special booth and focused on displaying four core product series during this exhibition. Among them, the Ankexin Probiotic Panty Liners, which won the "Probiotic Health Care Model · Health Gold Shield Award", stood out prominently. Endowed with five core advantages including 99.9% strong bacteriostatic effect and 0 fluff pulp with ultra-thin design, this product became the highlight in the women's care category. Buyers from Japan and South Korea reached intentional orders of 3 million US dollars on the spot. In response to the global "pet economy" boom, the company's high-absorption pet pad series on display received bulk inquiries from European buyers due to the adoption of environmentally friendly degradable materials and multi-layer water-locking technology, and two long-term supply intentions were confirmed on the spot.

In the functional care products exhibition area, the independently developed metered maternity sanitary napkins and hemorrhoid-specific bacteriostatic pads of Shandong Hengfa aroused strong interest from buyers in the medical and nursing field. According to Li Qingxin, General Manager of the Company's Foreign Trade Department, these products are supported by more than 40 patented technologies of the enterprise. Among them, the strap design of the metered maternity sanitary napkins not only improves comfort but also assists in post-partum health assessment. Having obtained US FDA certification and EU CE certification, the company reached spot orders of 2 million US dollars with well-known enterprises such as K2 HEALTH PRODUCTS LLC of the United States on the spot. In addition, the "Mianzhirun" series of cotton soft towels and disposable bibs for the mother and baby market, which are in line with the needs of the Southeast Asian market, signed the first supply agreements with buyers from Malaysia, Indonesia and other countries.

"The Canton Fair is an important bridge connecting the global market and also a window for us to insight into industry trends and optimize product layout," said Liu Xianchao, Chairman of Shandong Hengfa. Based on the market feedback collected at this exhibition, the company will targetedly develop light incontinence care products suitable for the Southeast Asian market and degradable sanitary products suitable for the European market. It is expected that the foreign trade export volume will increase by 20% year-on-year in 2026. It is understood that Shandong Hengfa has participated in the Canton Fair for many consecutive years. Its foreign trade export volume has grown from less than 1 million US dollars initially to over 10 million US dollars in the first half of 2025, and its products are sold to more than ten countries around the world. This participation has further consolidated the company's layout in the global sanitary products market.

In recent years, Shandong Hengfa has adhered to the "domestic and international dual circulation" development strategy. On the one hand, it has deepened the domestic market through cooperation with well-known brands such as Unicharm and Babycare; on the other hand, it has achieved precise customer acquisition through digital marketing on Alibaba International Station and offline exhibitions. Its foreign trade team has set foot in major markets around the world. The outstanding achievements at this Canton Fair have not only helped the company expand new overseas partners but also enhanced the international reputation of its own brands such as "Ankexin" and "Mianzhirun", setting a model for foreign trade enterprises in western Shandong to "go global accurately"