I. Product Positioning
A professional oral care product designed for infants aged 0-3 years, focusing on safe and gentle cleaning of the baby’s oral cavity. It solves pain points such as milk stain residue (easy to breed bacteria), difficulty in cleaning tender oral mucosa, and lack of suitable tools for teething period care. Suitable for newborns (0-6 months, no teeth), infants (6-12 months, teething), and toddlers (1-3 years, with deciduous teeth). Meets daily oral care needs (after feeding, before bed) and helps prevent oral problems such as thrush, tooth decay, and bad breath, laying a foundation for the baby’s long-term oral health.
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II. Core Advantages
1. Food-Grade Safe Material, Mom’s Peace of Mind
刷头材质(Brush Head Material): Adopts medical-grade soft silica gel (compliant with FDA 21 CFR Part 177.2600 and EU LFGB standards), with a Shore hardness of 30A—soft as a baby’s skin, no sharp edges, and no damage to the delicate oral mucosa or newly erupted tender teeth.
Handle Material: Made of food-grade PP plastic (BPA-free, phthalate-free, heavy metal-free), non-toxic and odorless. Even if the baby accidentally bites the handle during cleaning, it will not cause harm to the body.
Sterilization Compatibility: Resistant to high temperature up to 120℃, compatible with boiling water sterilization, steam sterilizers, and UV sterilizers—easy to kill bacteria and ensure clean use every time.
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2. Age-Appropriate Design, Targeted Cleaning
Newborn Version (0-6 months): Flat oval brush head (size: 1.5cm×2cm), with dense ultra-fine silica gel bristles. Suitable for cleaning milk stains on the tongue, gums, and inner cheeks of toothless babies—no stimulation to the oral cavity.
Toddler Version (6-36 months): Arc-shaped brush head (size: 2cm×2.5cm), with a combination of "soft bristles + raised particles". The bristles clean the surface of deciduous teeth, and the particles gently massage the swollen gums during teething (relieving teething discomfort), while also cleaning the gaps between teeth.
3. Ergonomic Handle, Easy to Operate
Anti-Slip Handle Design: The handle (length: 12cm) has a frosted texture and 3 circular anti-slip grooves, which fits the parent’s thumb and index finger well. Even if hands are wet (e.g., after washing the baby), it will not slip, ensuring stable control during cleaning.
Proper Length & Weight: The handle length is designed according to the parent’s arm extension when holding the baby, avoiding the need to stretch too far (preventing accidental injury to the baby’s throat). The total weight is only 15g—light and easy to hold, no fatigue even for long-term use.
4. Gentle & Effective Cleaning, Prevent Oral Problems
Teething Care: For teething babies, the raised particles on the brush head can gently massage the gums, promote local blood circulation, and relieve discomfort such as gum swelling and pain (replacing the baby’s habit of biting fingers or hard objects).
Oral Habit Cultivation: Starting oral cleaning from infancy helps the baby adapt to the feeling of oral care, reducing resistance to toothbrushes when they grow up, and laying a good foundation for future brushing habits.
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III. Detailed Design
Colorful & Baby-Friendly Appearance: The handle is available in soft colors (light blue, pink, yellow) that are not stimulating to the baby’s vision. The cute cartoon pattern (e.g., small animal head) on the handle can attract the baby’s attention, reducing the baby’s resistance during cleaning.
Detachable Brush Head (Optional Version): Some models are designed with detachable brush heads—after the brush head is worn (recommended to replace every 3 months), only the brush head needs to be replaced, saving costs compared to replacing the entire cleaner.
Compact Storage: Each cleaner is equipped with a transparent dust-proof cover (matching the brush head shape), which can be covered after use to prevent dust and bacteria from adhering. The small size (storage length: 13cm) is convenient to carry in a diaper bag for outdoor use (e.g., after feeding the baby outside).
No Fluorescent Agents: The entire product (including brush head and handle) is free of fluorescent agents. After testing with a fluorescent lamp, there is no blue fluorescence—avoiding potential harm to the baby’s skin and oral cavity.
IV. Application Scenarios
Daily Post-Feeding Cleaning (0-36 months): Clean the baby’s oral cavity 10-15 minutes after breastfeeding or formula feeding. Wipe the tongue, gums, and inner cheeks to remove residual milk—preventing milk from fermenting and causing bad breath or thrush.
Before-Bed Deep Cleaning (6-36 months): For babies with deciduous teeth, use the toddler version to clean the surface and gaps of teeth before bed. Reduce the accumulation of food residues overnight, effectively preventing early childhood caries (tooth decay).
Teething Period Care (6-18 months): When the baby has teething symptoms (e.g., drooling, biting things, crying), use the raised particles on the brush head to gently massage the gums for 1-2 minutes each time. Relieve discomfort and help teeth erupt smoothly.
Outdoor Emergency Cleaning (All Ages): When going out (e.g., traveling, visiting relatives), carry the cleaner with a dust-proof cover. After feeding the baby in a restaurant or car, clean the oral cavity in time—avoiding the trouble of carrying large oral care tools.
Post-Illness Recovery Care (All Ages): After the baby recovers from a fever or sore throat, the oral mucosa may be fragile. Use the newborn version to gently clean the oral cavity, helping to remove secretions and promote mucosal recovery.
V. Specification Parameters
Item | Specification |
Applicable Age | Newborn Version: 0-6 months; Toddler Version: 6-36 months |
Brush Head Material | Medical-grade soft silica gel (FDA/LFGB certified) |
Handle Material | Food-grade PP plastic (BPA-free, phthalate-free) |
Product Size | Total length: 12cm; Brush head size: 1.5cm×2cm (newborn)/2cm×2.5cm (toddler) |
Weight | 15g/piece |
Sterilization Method | Boiling water (≤120℃), steam, UV sterilization |
Replacement Cycle | Brush head: 3 months (or when bristles are deformed) |
Packaging | 2 pieces/box (1 newborn + 1 toddler, or 2 of the same version); each piece with a dust-proof cover |
Shelf Life | 3 years (unopened, stored in cool dry place) |
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VI. Usage Tips
Pre-Use Preparation: Before the first use, boil the entire cleaner in water for 5 minutes for sterilization; after each subsequent use, rinse with warm water (30-40℃, avoid hot water) and sterilize once a week.
Correct Cleaning Method: Hold the baby in a comfortable posture (e.g., lying on the parent’s lap, head tilted slightly back). Gently insert the brush head into the baby’s mouth (not exceeding the "safety line"), and wipe the tongue, gums, and teeth in a circular motion (force should be light, like touching cotton).
Frequency of Use: For newborns (0-6 months): 1-2 times a day (after morning feeding and before bed); for toddlers (6-36 months): 2-3 times a day (after breakfast, after dinner, and before bed).
Safety Notes: Do not leave the baby alone with the cleaner (to prevent choking or biting off the brush head); if the brush head is damaged (e.g., cracks, bristle falling off), replace it immediately; if the baby has oral ulcers or inflammation, consult a doctor before use.
Storage Method: Store in a dry, cool, and well-ventilated place (avoid direct sunlight and humid environments such as bathrooms). After sterilization, dry the water before covering the dust-proof cover.
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